Google has recently updated its structured data guidelines, making video descriptions no longer a mandatory requirement. This change, however, doesn’t mean that video descriptions are no longer important. Google still strongly recommends including them, as they help in understanding the content of the video better. The Shift in Structured Data Requirements Previously, Google required a…
In the ever-evolving world of Search Engine Optimization (SEO), Google’s recommendations serve as a compass for digital marketers and webmasters. Recently, Google made a significant shift in its stance on the use of canonical tags for syndicated content. This article delves into this change, its implications, and the best practices moving forward. Google’s New Recommendation…
Great news for users who haven’t yet exported their Universal Analytics (UA) data! Google has announced that access to historical data will be available until July 1, 2024. Data collection for UA will cease on July 1, 2023, and Google will create Google Analytics 4 (GA4) accounts for users who have not yet set them…
